Company Rebrand

The Challenge: Reposition Dunnes Stores as a modern, relevant brand that balances affordability with quality, while expanding appeal to a younger audience all without losing the trust and loyalty of our existing customers.

The Solution: refreshing the Dunnes Stores name and branding to feel more modern and appealing to younger shoppers, while keeping the warmth and reliability long-time customers expect. The new visual direction gives the brand a renewed energy without losing its heritage.